Earlier in the year we were very excited to receive our supplier's new catalogue. We are always keen to see what is new and where it fits in. Very often we take the day off and go to a nice cafe and we then peruse the book.
Usually one of the least interesting catagories are the shirts and blouses. A white shirt is really just that, maybe you could give it a button down collar, or a cutaway collar, or advise me it is easy iron, but it is still a white shirt.
So it was with a touch of skepticm when we saw the premium shirt range from Kustom Kit ie Clayton and Ford. Just four shirts, smart looking in the catalogue, but the question is- are they worth the extra cost, and, more importantly, who would we market them to?
It is now the end of May and one of the big distributors are pushing the range. Very kindly, Phil our representative, gave me two samples to try.
As with everything, real life is better than any photo, and when unwrapped, the two very modern looking shirts are very impressive. As per the two photos above, the KK138 Clayton & Ford micro check shirt long sleeve and also the KK136 Clayton & Ford Gingham shirt long sleeve.
How so? Well just the extra detail on the cuffs, the contrast placket, the rounded hem, all add to the look and quality of the garment.
The fit is a very fashionable shaped fit. So when standing, the shirt feels really comfortable and gives off a very sophisticated look.
For me, if I was sitting at a desk for a long period I would need either a size up or I would need to lose one or two pounds around the midriff.
So the important question is WHO NEEDS THIS SHIRT?
One of the fast growing sectors here in the North West is the Smart Bar, Bistro, Gastropub, Cocktail Bar.
We have had a little difficulty in showing something a little bit different and top quality to those used to wearing up market designer labels.
The four shirts from Clayton and Ford really do tick these boxes, whether sold plain or discreetly personalised, we are sure they will prove an essential edition to our shirt range.